Søstrene Grene now open in Colchester

To celebrate the Grand Opening, the first 100 customers to step through the doors received a stylish large, tufted rug (valued at over £60) and an exclusive branded canvas bag filled with Søstrene Grene goodies.

The new Colchester location will mark the brand's second store in Essex, furthering their growth in the county. This exciting expansion is just one of many planned for 2025. The retailer has fast become a favourite destination for UK shoppers seeking affordable, high-quality homewares, kitchen products, furniture, gifts, hobby crafts, seasonal decorations and children's toys. Located in the vibrant and well-established Culver Square Shopping Centre, the new store will embrace the brand's unique 'Retail of the Senses' concept, offering an immersive experience on each visit. Featuring soft lighting, classical music, and a distinctive labyrinth-style layout, the store is designed to encourage customers to slow down, relax and fully immerse themselves in every moment of their visit. Mikkel Grene, CEO and Co-owner of Søstrene Grene, comments: "2025 is shaping up to be an exciting year for Søstrene Grene and we're delighted to be starting this with the opening of our second store in Essex. The Colchester opening marks another important step in our UK expansion and we look forward to sharing our unique product offerings with even more customers."

With more than 300 stores across 17 markets, the global footprint continues to grow alongside ambitious UK expansion plans, including opening 100 new stores by 2027. UK Joint Venture Partners, Norma Jacob and Richard Power, run existing Søstrene Grene stores across Northern Ireland, Wales, Scotland and the South of England. Norma Jacob comments: "We're thrilled to expand Søstrene Grene's presence in the UK with the opening of the new Colchester store. Our stores aim to create more than just a shopping experience; they provide a sense of calm and discovery. Colchester's vibrant and historic community is the perfect setting for customers to embrace our 'hygge' lifestyle."

Richard Power adds: "We've seen great enthusiasm from our Essex customers and the response already has been incredibly positive. Colchester is the perfect next step in our expansion across the south of England and we're excited to launch what we hope will be an incredible year ahead."

David Robertson, Centre Manager at Culver, comments: 'We are absolutely delighted to welcome Søstrene Grene to Culver Square. This fantastic addition to our shopping centre will seamlessly integrate with our existing retail line-up, enhancing the overall shopping experience for our visitors. The unit is progressing swiftly, and it won't be long before it is ready to open to the public. We are eagerly anticipating the unveiling of the final design of the shop and the beautiful products that will be on display. The arrival of Søstrene Grene promises to bring a unique and delightful touch to Culver Square, and we are excited to see how it will enrich our vibrant community.'

To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene