Chelmsford's most desired gemstone

By examining different keyword combinations from 21 precious gemstones, including templates such as "[stone] engagement ring", "[stone] [stone] engagement ring", and "[stone][style] engagement ring", the research revealed the top 5 most popular stones in Chelmsford.

Diamond is the most sought-after engagement ring stone with 101 average monthly searches.
Diamonds are a popular choice for engagement rings as they represent eternal love and strength, thanks to their exceptional durability. Their unmatched brilliance and beauty make them highly desirable. Associated with luxury and status, diamonds are also practical for daily wear and offer a variety of shapes and styles, making them a timeless and significant symbol of commitment.

Sapphire is the second most popular choice for an engagement ring stone, with 37 average monthly searches.
Sapphires are a popular engagement ring stone because they symbolise loyalty, truth, and sincerity, making them a meaningful choice for commitment. Known for their stunning rich blue colour and durability, suitable for day-to-day wear.

Emerald is the third most popular engagement ring stone, with 17 average monthly searches.
An emerald is a sought-after choice for engagement rings thanks to its stunning green colour, symbolizing rebirth, and love. While not as durable as some other stones, it provides a unique and meaningful option for a romantic and sophisticated style.

Moissanite is the fourth most popular, with 17 average monthly searches.
Moissanite is a sought-after engagement ring stone due to its remarkable brilliance and fire, often surpassing that of diamonds, while being more budget-friendly. The rare, synthetic mineral is both ethical and eco-friendly, making it an attractive option for those prioritising sustainability without sacrificing beauty or sparkle.

Ruby is the fifth most popular stone for an engagement ring, with 16 average monthly searches.
Rubies are a popular engagement ring stone because they symbolise love, passion, and devotion with their rich red colour. There is a historical association with royalty and romance which adds to their desirability, making them a meaningful and striking alternative to more traditional stones.

Credit: Jackie Tsang

Tobias Kormind, Managing Director of 77 Diamonds, commented on the findings: "When searching for the perfect engagement ring, most people don't realise gemstones come in many wondrous types, shapes, and styles. Oval-shaped gemstones are currently the most popular choice in the UK which was first introduced in 1957 by Russian-born diamond cutter Lazare Kaplan. Renowned for his exceptional skill in cleaving, Kaplan perfected the art of transforming flawed gemstones into smaller, high-value stones with remarkable precision. Meanwhile, less common shapes like the Marquise cut—originally commissioned by King Louis XV of France to mimic the smile of his mistress—have also seen a recent surge in popularity.

"Engagement rings are meaningful as they represent commitment, love, and the promise of a shared future. They visibly showcase a couple's bond, loyalty, and intention to marry, while also carrying personal, emotional, and cultural significance.

"A certain style of ring offers the chance to reflect your partner's taste, personality, and values. The choice of style, metal, and gemstone can reveal their sense of aesthetics, attention to detail, and commitment to tradition or personal uniqueness."

Visit: https://www.77diamonds.com/engagement-rings